How DentalLabSupport Helps Dental Labs Grow Through Smart Marketing Strategies

DentalLabSupport works exclusively with dental labs providing the tools, strategies, and support needed to help labs connect with dentists and grow their business.

Why Marketing Matters for Dental Labs

While many dental labs rely on word-of-mouth or long-standing relationships, that approach is no longer enough in a saturated market. Dentists are constantly being approached by competing labs, and with limited time and ever-tightening insurance reimbursements, they’re looking for labs that not only deliver quality but also communicate value, consistency, and reliability. That’s where effective dental lab marketing makes the difference.

What We Do at DentalLabSupport

At DentalLabSupport, we’re not a typical marketing agency — we’re lab people first. As former dental lab owners ourselves, we understand the daily pressures and unique challenges that labs face. That experience drives everything we do.

Here’s how we help dental labs grow:

1. Telemarketing & Lead Generation

Our trained outreach team cold calls dental offices on behalf of your lab, gathers key information, qualifies leads, and books follow-up appointments. We speak the language of dentists and staff, so your lab makes a great first impression.

2. Email Marketing Campaigns

We craft tailored email journeys that introduce your lab, showcase your services, and build trust over time. Each campaign is strategically timed and written to appeal to dentists’ needs, whether it’s turnaround time, pricing, or case consistency.

3. Direct Mail Postcard Campaigns

Yes, postcards still work — especially when targeted to the right audience. Our automated CRM system triggers postcard mailers to hot leads and keeps your lab top-of-mind with high-quality, branded designs.

4. Custom Landing Pages

We build clean, conversion-focused landing pages for your promotions, whether it’s $100 zirconia crowns or digital night guard offers. These pages are easy to track and perfect for digital ads, email blasts, or postcards.

5. Social Media Marketing

Dental offices are active on social media — and your lab should be too. We create and manage branded content that keeps your lab visible, engaging, and relevant on platforms like Instagram, Facebook, and LinkedIn.

6. CRM & Tracking Tools

All of our efforts are tracked in LabCell CRM, a system we designed specifically for dental labs. You’ll see who we contacted, what they said, how they responded, and when to follow up — all in one place.

The goal of our dental lab marketing services is simple: to help you bring in more dentists, build better relationships, and grow your business — while you focus on what you do best: delivering top-tier restorations.

Whether you're a new lab looking to break into your local market or an established lab ready to scale, DentalLabSupport has a proven system to generate real results.