No Seeds, No Harvest: A Story from the Sales Side of the Dental Lab

Not too long ago, we had a moment that reminded us exactly why you should never stop following up. There was a dentist we had been trying to reach for over a year for one of our dental lab clients. We believed they’d be a great fit—high-quality practice, good communication, consistent patient flow. One of those dream offices you know would benefit from what the dental lab offers.

So we did what we do best:

📦 Sent a Welcome Kit Box.

📧 Followed up with emails.

📞 Made calls and left voicemails.

💬 Sent texts and even recorded personalized video messages.

💸 We even mailed them a Money Shooter (yes—literally a plastic toy that shoots fake cash with our offer printed on it).

And the result?

Crickets. For months.

Not a peep. Not a “no,” not a “maybe,” not a “stop contacting us.” Just silence.

Until one day, completely out of nowhere…

💥 They submitted a case.

No intro email. No conversation. Just a scan and a lab slip. That was it. They were in.

A Lesson in Patience—and Persistence

That moment brought a truth back into focus for us:

Marketing isn’t about immediate wins. It’s about showing up consistently.

You don’t send one postcard or make one call and expect magic. You do the work every day. You plant. You water. You wait.

And just like farming…🌱 Some seeds sprout quickly.🌿 Others take their time.🌾 But over time, if you’ve been doing the work, you always see the harvest.

The Quiet Ones Are Watching

What’s wild is this: many of the offices that become our best clients…Are the ones who never responded until the moment they finally did.

They saw the videos. They read the emails. They noticed the consistency. And when the time was right for them, they chose us.

Not because we pushed—but because we stayed present.

Keep Planting.

If you’re a dental lab doing the work and not seeing immediate results—keep going. Don’t stop at one email or one phone call. Don’t assume silence means failure.

Marketing is farming. Sales is timing. And success is showing up when the harvest is finally ready.

So if you haven’t already today—Go plant more seeds.

🌱Because one day, they’ll turn into cases. 🌾